Foot Locker wanted to make a statement for Air Max Day by debuting a campaign that supports an often overlooked group in the sneaker community: women.

From scripting to shooting to modeling to editing, this group of undiscovered and wildly talented women were given full creative freedom, recognition on Foot Locker’s channels, a paid opportunity and access to one of the most well-known brands in streetwear.

Role: Copywriter

Agency: Laundry Service