The Nike app rebels against mainstream wellness trends with the ‘Do More You’ campaign.
The sizzle reel says it all. Nike Women teamed up with 13 digital creators to launch an in-app wellness resource that encourages women to move, dress, rest and show up in the world however they want to. Because when it comes down to it, you just gotta do more you.
Role: Senior Copywriter
Agency: Conscious Minds